The proposal would provide $8.5 million over 2 years to reinvigorate Central Australia's tourism industry to develop new tourism experiences, attract visitors and back small business.

The multi-pronged investment is designed to revitalise the region’s tourism economy which has faced challenges in recent years. It includes marketing initiatives and targeted support to help operators and delivers both short and long-term opportunities.

The package includes:

• $5 million for Tourism Central Australia to lead a targeted attraction campaign aimed at bringing visitors back to the Red Centre
• $2.5 million to establish an Alice Springs Tourism Development Fund, encouraging tourism operators to develop new and innovative offerings that will drive renewed interest and activity in the region.
• $1 million in Revival and Resilience Grants to help small boutique tourism operators in Alice Springs stay open and operational while the sector continues to recover

The proposal would be non-ongoing, distribute funding evenly 2 years and start from 1 July 2025.